Thursday, 20 September 2012

How do FII Investments affect stock market?

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The common wisdom is that the stock market goes up when FIIs pump money and it goes down when they take their money out. While this is ...

Kareena Kapoor: Marketers’ most wanted brand ‘Heroine’

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Not only does she have a brimful of movie offers in hand, Kareena Kapoor’s calendar is chockablock with endorsement offers coming from th...

Brand USA targets 13 lakh Indian tourists by 2016

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Most Indians hold a desire of living the American dream. Do an equal number also look at the U.S. as a preferred holiday destination? To ...
Monday, 17 September 2012

RBI CUTS CRR, SENSEX HITS MONTHS HIGH

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RBI CUTS CRR: Rbi has brought down CRR BY 50 basis points to 4.50%. It will inject Rs 17000 crores in the market and will bring down home ...
Sunday, 16 September 2012

Meaning of Regressive and Progressive Income Tax

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Definition of 'Regressive Tax' A tax that takes a larger percentage from low-income people than from high-income people. A regre...
Thursday, 6 September 2012

Targeting the Right Executive for the Complex Sale

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When you're in the middle of a sales campaign and navigating a complex client organization you can typically identify multiple execut...
Wednesday, 5 September 2012

How the Sensex is calculated

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For the premier Bombay Stock Exchange [  Images  ] that pioneered the stock broking activity in India, 128 years of experience seems to b...

Dettol is Still The Best and Will Remain the Best

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Dettol celebrated its 75 years of existence in 2008. This highly popular antiseptic brand has come a long way since 1933. After a plethor...

RE BRANDING EXERCISES BY TATA INDICA

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ndica is a brand that is an epitome of persistence. Tata Motors through Indica has demonstrated how to manage product lifecycle effective...
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Volkswagen launches lighter, more fuel-efficient Golf

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Volkswagen  is rolling out the latest version of its mainstay  Golf  hatchback in a key test of its ability to widen its lead over other ma...

Euro zone likely back in recession as PMIs slump: Survey

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he  euro zone  is likely to have slipped back into recession in the current quarter, according to a survey published on Wednesday that show...
Monday, 3 September 2012

How Purchasing Insights Can Prove Beneficial in B2B Sales

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Applying proven B2C marketing techniques to the B2B sales and marketing process by: Jim Swift A woman is expecting a baby, therefore...
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Buying power of US Dollar vs. Rupee. Price of Food, Clothes, Inflation

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When I call my parents in India, my Mom asks about prices of vegetables, clothes and other stuff in US. I tell the price in dollars…when ...

Coal India to spend Rs 59,400 cr on capex over 5 yrs

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  State-owned miner Coal India (CIL) has chalked out a whopping Rs 59,400 crore capex programme for the current Five Year Plan period e...

‘Brand Infy still creates a buzz on campuses’

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nfosys Technologies says its brand equity in campuses has not diminished. “There was a recent survey that said that IBM and Infosys are...

Mortgage and its Types

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A mortgage is an agreement to give up an interest in something if you fail to perform some duty. In many cases, it means that you’ll give...