Consumers in Tamil Nadu guzzled more beer this summer. Going by beer consumption statistics in the State, during the peak summer months of April, May and June, Tamil Nadu quaffed nearly 45 per cent more beer compared with the same period last year.
According to sources in Tasmac (Tamil Nadu State Marketing Corporation Ltd), in the second quarter of the calendar year, the State Government-run marketing company sold over 1.02 crore cases of beer (12 bottles of 650 ml comprise a case), a growth of 45 per cent over the previous year’s figure of close to 71 lakh cases. The growth was 80 per cent in April, 40 per cent in May and 25 per cent in June over the same months last year.
However, Tamil Nadu’s beer consumption pales in comparison with Andhra Pradesh’s beer intake: the State consumed 1.18 crore cases during the peak summer months.
For the whole of 2011-12, 2.84 crore cases of beer was sold in the State against 2.7 crore cases in the previous year.
In the IMFL (Indian made foreign liquor) segment too, sales grew by 6 per cent during the period. With 142.42 lakh cases (each case contains 9 litres) consumed during the three-month period, Tamil Nadu is the largest consumer of IMFL in the South. It is followed by Karnataka with 122 lakh cases and then by Andhra Pradesh, which consumed 97 lakh cases during the period.
During 2011-12, Tamil Nadu consumed 536 lakh cases (12 per cent growth over the previous year) against 494 lakh cases consumed by the neighbouring Karnataka and 427 lakh cases by Andhra Pradesh.
Tasmac’s turnover for the year 2011-12 was at Rs 21,000 crore as against Rs 18,000 crore in the previous year.
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