Sunday 19 August 2012

MOOV - SATISFYING CONSUMER NEEDS


MOOV - SATISFYING CONSUMER NEEDS


  1. 80% of all body aches are back related
  2. One pack of Moov sold every minute in India
In India over 70 L people trust Moov for Back
Superbrand 2006
The Flagship brand of Paras Pharmaceuticals

20 years since its foray into the rubefacient category, MOOV has carved a niche for itself in the consumer's life and has become synonymous with backaches.
Backache results due to strain, fatigue and stress. It can occur while doing everyday tasks like lifting heavy objects, twisting, bending and wrong posture at work or Home.
MOOV is the preferred choice as a pain relieving ointment
The specialized Ayurvedic ‘Fast Pain Relief Formula’ with the power of Nilgiri Oil contains other active ingredients such as Tarpin Oil, Oil of Wintergreen and Mint flowers.
Moov penetrates deep inside, produces warmth and helps you recover fast.
MOOV has become the Indian housewife's soul mate by underlining the seriousness of a backache. It has elevated her social status by making her family appreciate her relentless contribution to their well-being, while ignoring her own.
MOOV is also available in an aerosol spray. Ideal for consumers with hectic lifestyles, prone to recurring backaches, they can now avail of instant pain relief by means of a spray. Ideal for sports persons, this spray is convenient and easy to use.
Part and parcel of daily active life, MOOV reassures users that an effective and immediate pain-reliever is always within reach.

Ingredients
Composition(Percentage w/w)
Oil of wintergreen15.0
Pudinha ka Phool5.0
Tarpin ka tel3.0
Nilgiri Tel2.0
BaseQ.S

Availability
Tubes: 5g, 15g, 25g and 25g tubes
Spray: 35g & 80g
Uses
 Relieves minor aches and pains of muscles and joints associated with:
  • backache
  • strains
  • sprains

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